The Brief

Zeato, a beloved coffee shop in Cheltenham, reached out to us with a clear vision: they wanted a logo that captured the essence of their cozy and welcoming atmosphere while standing out in a competitive market. The goal was to create a design that reflected their commitment to high-quality coffee and artisanal products, as well as their passion for fostering a community space where everyone could feel at home.

The Solution

We set out to design a logo that would encapsulate the warm, inviting vibe of Zeato. The final design features a modern yet timeless aesthetic, with clean lines and a simple color palette that speaks to both the quality and authenticity of the brand. The logo subtly incorporates elements that hint at coffee culture, creating a visual identity that is both memorable and versatile. Whether it appeared on signage, menus, or merchandise, the logo was crafted to be instantly recognizable and to resonate with Zeato’s loyal customers.